Executive Director of Hiroyuki Industries (M) Sdn Bhd

Mr. Choong Pik Wei, Lionel is the Executive Director of Hiroyuki Industries (M) Sdn Bhd, a leading Malaysian manufacturing company specialising in plastic packaging and recycled PET resin. With over 20 years of experience in the industry, he has focused on sustainable practices and innovative recycling solutions. He has also been instrumental in driving the use of 100% PET flakes for strapping bands, contributing to environmental conservation.

Previously, he co-founded SKP BM Electronics and grew it into a top 50 global EMS provider by 2022. His efforts in PCBA and battery pack assembly have solidified the company's position in the electronics industry.

He represented Hiroyuki Industries at the "Recycle Me" Campaign in 2023 and launched the "Rescue PET Bottle Campaign" to promote recycling. His dedication to both business growth and environmental stewardship makes him a respected leader in Malaysia's industrial and sustainability sectors.