Dr. Shirlena SOH, Executive Director of the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) (Singapore)

Bios

Dr. Shirlena Soh joins as the Executive Director of the Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) in 2016. Working closely with the Singapore Government, Shirlena is dedicated to help shape the future of Singapore’s meetings, incentive, conventions, exhibitions and events industry and help chart the industry’s growth path to further the island state’s position as a leading regional and global MICE destination and business events hub in Asia.

Shirlena is also serving as the Asia-Pacific Advisory Board Member for the Professional Convention Management Association (PCMA) currently, and was an International Advisory Board Member for The Business Events Sydney.

Prior to her position in SACEOS, Shirlena was the Director of Business Development and Operations for Human Genome Organisation (HUGO) International. Based in Singapore, Shirlena oversees the operations of HUGO International and was the main key driver for HUGO’s annual Human Genome Meetings (HGM). She was also actively involved in the strategic and business development of HUGO’s initiatives and business ventures.